Your Abstract has been Accepted for the Conference! Congratulations! What should you do next?
Now you need to define your goals and key takeaways from the event. To do that, we would like to put you in the other attendees’ shoes and use this as a starting point to help you make a great impression and achieve remarkable results from your speech at the event.
Why
do you normally attend conferences?
To network with professionals from your industry from all over the world and to
learn something new, right? At least this is something the majority of people
would say.
Other responses may include promoting
my company’s products/ projects/ knowledge, building my personal brand, visiting
new places or just for the experience.
On
the other hand, what do you most dislike about conferences?
This one’s easy – nobody likes boring presentations that are difficult to
follow, and most certainly nobody likes hearing direct commercial statements
about how great you are especially if this is not proven with examples.
The latter will ensure you
permanently lose the attention of those people that might potentially buy from
you.
Then, how do you explain how great you really are without making commercial statements? This is also easy:
